After 6+ years of crafting winning copy for over 30+ D2C brands, dozens of entrepreneurs and being trusted by 10-figure global giants...

There's a question I ask all ambitious businesses...

How do your customers perceive you?

Are you their obvious choice, yet?

Your website is probably a masterpiece...

And your graphics might make Picasso weep...

Heck, you might even be spending enough on ads to finance a small village.

Yet, you're not seeing the results you know you can get.

Why is that?

Let’s cut to the chase: your product isn’t the obvious choice in the market.

You're not the go-to, no-brainer solution. And if you’re not the go-to, somebody else is.

*Womp womp* :'(

Better to realize this now than burn through tens of thousands of dollars in vain.

Now, you might be saying...

"My product is on-par with the best. Heck, my product is better than the best!!!"

And maybe it is.

But let's be real here. Being the best isn't enough—it's about being perceived as the best.

Think about the heavy hitters like Apple, Starbucks, and Nike.

They don't just sell products; they sell an emotion, a vibe...

A vibe that makes their competitors look like a soggy burger next to a gourmet meal.

🥩 Here’s the meat of the issue:

Your product’s perceived value is lower than your competitors'.

Perceived value of your product is LESS than the price you're asking.

After 6+ years of crafting winning copy for over 30+ D2C brands, dozens of entrepreneurs and being trusted by 10‒figure giants... the stats are clear:

Over 87% of the time, it’s one of these issues

But there's more...

Here are additional cracks in your content pipeline holding back your brand’s perception:

Generic Messaging

Everyone sounds the same. Missing the chance to speak to your customers' unspoken pains.

Boring Branding

Failing to capture attention or leave a lasting impression.

Jargon Overload

Industry-specific terminology alienates your audience.

Robocopy (Ai)

People can tell if content is soulless or AI-generated. Customers aren't dumb.

Audience Indifference

Failing to evoke genuine interest or a strong emotional response.

Information Overload

Overwhelming consumers with too much info makes them tune out.

But brands that managed to pump up their perception game achieved instant results like:

148%

Increase in email revenue

A unique product positioning coupled with heart‒tugging copy for Antler Farms® helped them skyrocket their monthly revenue from emails.

6X

Increase in monthly revenue

A biz‒op offer went from making €10K/mo to making €65‒70K/mo (6X new enrollments per month) in 5 months once they discovered a unique angle that competitors couldn't match up to

11X

Increase in social media following

In 6 months, the coaching program saw a social media following increase of nearly 1100% once they stuck with their new‒found, unique repositioning

Moral of the story:

Repositioning is the mystery cheat code

One clean pivot + consistency = exponential upside 📈

How do I know? 👇

🚀 3X Conversions

100% of my clients have experienced minimum 3X increase in growth/conversions

⏳6+ years experience

Writing successfully for over +30 D2C brands and B2B settings, both in-house and agency

🏆 $2.44m

Generated in direct revenue for clients worldwide

🏆Trusted by

10‒figure brands

Currently trusted by a billion-dollar B2B tech giant to create and write their messaging digital and print assets that gets translated for 60+ countries

👑 0.1% Copywriter

To have written an in-depth 20,000-word breakthrough thesis on the science of copywriting and perception with top honors

👨🏻‍🎓 Academic Prowess

Recently completed a Masters in Strategic & Digital Marketing from University of South Wales

YOU CAN FIND MY WORK HERE

👇

CASE STUDIES

"Okay, we get it, you're a top 1% copywriter.

But how do you position me as the obvious choice?

Well, I'm glad you asked! There's actually a method to the madness...

First, I research your product inside-out. Then, I plunge my copywriter straw into your customer's mind to decipher their happiest highs and unspoken fears to structure a narrative that positions your brand as the only brand that 'gets them'.

Finally, I combine competitor research to add the final layer that gets your target audience to FEEL like you're the only right choice in the market.

To put it simply, I make your brand come off as your target audience's trusted best friend.

*Note: it's crucial that your product isn't just mediocre, but genuinely good. My goal is to assist deserving brands become the top choice in their industry and clench their rightful spot*

I deserve to be the obvious choice

About me

Shoaib Nur Chowdhury

Hello! I'm Shoaib,...

The Copywriter Who Doesn’t Miss.

I'm a seasoned Copywriter & Creative Strategist from London, currently trusted by a billion-dollar B2B tech giant to create and write their messaging which gets translated and used in 60+ countries. I write for:

✅ High ticket offers, coaching, masterminds & consulting programs

✅ Financial Services & Fintech: Simplify complex offers, build trust, drive high-value conversions (investments, sign-ups, downloads)

✅ B2B services, (agencies, SaaS, etc.)

I basically assemble words and manufacture narratives that position deserving brands as the top choice in the eyes of their audience.

Think CIA‒level behavioural psychology mixed into your marketing messaging.

Make me the obvious choice